Transit advertising is an effective means of getting the message across to a large audience in high-traffic urban areas. These types of outdoor advertising provide great exposure and interactivity whether it be by bus or taxi advertisements. Brands can optimize transit advertising by learning about taxi advertising cost and the ins and outs of bus advertising. This article will discuss the prices of transit advertising, the best deals to get, and how to use these methods of advertising to your advantage.
What is Transit Advertising?
The transit advertising involves adverts placed on the different forms of transportation such as buses, cabs, subway, and trains. The two most popular types of transit advertising where a brand can access these massive numbers of people in transit centers, rush streets, and subway systems are bus advertising and taxi advertising. The targeting of these adverts is such that they will attract the attention of commuters and pedestrians as they will spend a considerable amount of time on the road and the vehicles will be passing through busy areas. Transit advertisement allows companies to develop brand awareness and visibility within big cities.
Factors Influencing Taxi Advertising Cost
The price of taxi advertising can be huge, it depends on the advertisement and where it will be done. Whole taxi wraps (covering all sides of the taxi) are usually more costly than small advertisements on the side or back of the taxi. Also, the cost of taxi advertising depends on the place where it appears, and big cities are more expensive because there are more people there. You will have to pay more than in suburban or rural areas should you want to advertise in a metropolitan area. Taxi ads, however, are very visible particularly in busy cities.
How Bus Advertising Prices Vary
Bus advertising costs depend on a range of variables including whether you would like to cover the entire bus in wraps or place a partial advertisement on the back of the bus or on its side. Full bus wraps are the most costly type of wraps because the entire bus is covered and the exposure is maximized. The small advertisements on specific sections of the bus would be cheaper but would cover many people. Bus advertising is also priced by city and bus route with the busiest routes being the most costly. You need to use the type of your bus ad and the duration of your campaign when estimating costs.
How to Find the Best Transit Ads Deals
The best transit ads deals cannot be found without research and knowledge of local pricing. Begin by contacting local advertising agencies dealing with transit advertising to seek quotes regarding bus advertising and taxi advertising. A price comparison across these various providers will provide you better insight into the taxi advertising price in your region. Also, you can negotiate with providers on long-term contracts or off-peak ad slots and get some discounts. By employing an agency, the process can be further simplified and could provide you with the best bargain on your investment.
Advantages of Bus and Taxi Advertising
High visibility is one of the most important benefits of transit advertising. Taxi advertising and bus advertising can offer uniform coverage to a large number of diverse demographics, particularly commuters. Your ads will be seen by a large and diverse audience with buses and taxis constantly in motion. Moreover, taxi advertisements and bus advertisements will not be overlooked as easily as digital advertisements or print advertisements because they are physically seen in their day to day activities. This renders them a powerful brand awareness and recognition tool.
FAQs
What is transit advertising?
Transit advertising is advertising that is placed on a bus or taxi, and is used to reach commuters and pedestrians.
Taxi advertising is expensive?
The cost of taxi advertising varies depending on the ad (full wrap or partial), location and duration of campaign.
Why is bus advertising working?
The fact that buses are always in motion in busy locations makes bus advertising effective since one is always exposed.
Is there any way that I can bargain on the cost of taxi advertising?
Yes, it is possible to negotiate a taxi advertising rate in the case of long-term promotion or in off periods.
Where do I get cheap transit advertising?
Qualify prices amongst various providers and think about employing advertising agencies to assist in getting better rates on bus advertising and taxi advertising.